Alfred J. Kwak - Jouw vriend voor het leven 2006

From Alfred Jodocus Kwak Wiki
Alfred J. Kwak - Jouw vriend voor het leven
Marketing brochure and pamphlets
Written byUncredited
Artwork byHarald Siepermann
Typesetting and layoutStyledept.
PublisherDisky
LanguageDutch
Release date2006
Number of pages4 for the flyer, 3 pamphlets
Binding methodSoftcover
ID-codeDCEU060280

Alfred J. Kwak - Jouw vriend voor het leven 2006 (lit. "Alfred J. Kwak - Your friend for life") is the name of the marketing strategy for selling the Alfred J. Kwak - Jouw vriend voor het leven DVDs, co-inciding with the release of Alfred J. Kwak - Verboden te lachen and other merchandise like the boardgame Het GROTE Alfred J. Kwak vrienden spel and the CD for Alfred J. Kwak - Afspraak is afspraak. A flyer and several pamphlets were created for the advertising campaign to convince retailers to buy in.

In Germany the DVD series was called the Alfred J. Kwak - Dein Freund für's Leben DVD collection, and released relatively simultaneously.

Production

On November 15, 2005 Harald Siepermann posted a sketch on his blogspot of Alfred Jodocus Kwak performing magic, revealing that he was working on the cover art for an Alfred J. Kwak collection DVD box. In the comments he also disclosed that there would be 4 DVD's with 3 episodes each, not in chronological order, but ordered by themes.[1] This eventually became the Alfred J. Kwak - Dein Freund für's Leben and Alfred J. Kwak - Jouw vriend voor het leven DVD collections, collecting all 52 for the first time as a Dutch release[note 1] in one series of DVDs.

In April of 2006, Siepermann explained on his blog, in response to many emails, that Disky had decided to postpone the release from an Easter release[2] to the second half of the year, to accompany a bigger advertising campaign to the release.[3] This bigger merchandise wave was to co-incide with the release of Alfred J. Kwak - Verboden te lachen and also included other merchandise, like the boardgame Het GROTE Alfred J. Kwak vrienden spel and the CD for Alfred J. Kwak - Afspraak is afspraak. Retailers received a marketing flyer and several pamphlets outlining the release schedule and business strategy. The flyer revealed that the releases would be in three waves, the first one containing all three Avontuur (lit. "Adventure") and Vriendschap (lit. "Friendship") themed DVDs in August of 2006, then in November Liefde (lit. "Love") and Natuur (lit. "Nature"), and finally in 2007 (no month given), Veiligheid & gezondheid (lit. "Safety & health") and Magie (lit. "Magic").[4] These plans apparently changed as the booklet included with the first wave of the DVDs revealed the three waves would include volume 1 of each theme, released August of 2006, volume 2 of each theme in November 2006 and volumes 3 (except for Magie) in 2007 (no month given).[5]

Brochure

The brochure starts with an introduction to Alfred Jodocus Kwak as a creation of Herman van Veen and notes that his adventures are exciting and educational. Alfred J. Kwak is your friend for life. It lists 6 unique selling points.

Winnie Mandoline Wana drawing for on the backsides of the DVD boxes.
  • 17 DVDs for viewing pleasure
  • More than 1 hour of adventures per DVD
  • Everyday theme's presented in a fun way
  • Suitable for the entire family
  • All episodes interconnect: collect them all!
  • Alfred J. Kwak is a proven success with a large swath of fans

It's fun and responsible watching. Grandparents and young parents will already know him. The brochure lists the target audience as follows:

  • Primary: young families
  • Secundary: kids in the age of 3-8 years old
  • Tertiary: grandparents

The brochure continues showing the release overview in which it's shown that all 3 volumes of Avontuur (lit. "Adventure") and Vriendschap" (lit. "Friendship") will release first in August of 2006, followed by Liefde(lit. "Love") and Natuur (lit. "Nature") in November and finally Veiligheid & gezondheid (lit. "Safety & health") and Magie (lit. "Magic") in 2007. According to the marketing plan, there would be an elaborate PR campaign from July through to December 2006, the theatershow of Alfred J. Kwak - Verboden te lachen would be in August. The DVDs would be promoed in newspapers and weekly magazines in September and October and a printcampaign for children and parents from September through to November. Online campaigning would be started in September and end in Decembrer. Starting from September there would be monthly e-mails as well.

The brochure contains screengrabs from episodes 4, 35, 40, 41, 49 and 50 and pictures made by Harald Siepermann specifically for this release. The cover is the same picture as is on the cover of DDVD904252 Natuur 1 without the acorn.

Pamphlets

Three pamphlets were created for each of the three waves, showing a feature containing introductions written by Herman van Veen of the main two themes of that wave, and the other DVDs on the backside.

Notes

  1. ↑ This would mark the first time episodes 29, 37, 37, 41, 42, 43, 44, 45, 46, 47, 49, 50, 51 and 52 would receive a home release.

References

  1. ↑ Harald Siepermann (15 November 2005). "DVD Collector's Box". alfredjkwak.blogspot.com.
  2. ↑ Harald Siepermann (26 March 2006). "No title". alfredjkwak.blogspot.com.
  3. ↑ Harald Siepermann (27 April 2006). "Kwak - DVD Update". alfredjkwak.blogspot.com.
  4. ↑ Alfred J. Kwak - Jouw vriend voor het leven 2006 [Alfred J. Kwak Your friend for life 2006] (in Nederlands). Hoorn: Disky. 2006. Page 3
  5. ↑ Alfred J. Kwak - Jouw vriend voor het leven boekje [Alfred J. Kwak Your friend for life booklet] (in Nederlands). Hoorn: Disky. 2006. On the backside

Citation Needed

Retrieved from "https://wiki.ahirunokwak.net/index.php?title=Alfred_J._Kwak_-_Jouw_vriend_voor_het_leven_2006&oldid=6140"